Women and Car Purchasing

With the fallout from the COVID-19 pandemic continuing to hamper automotive manufacturing, combined with the war in Ukraine and shipping issues has meant that the supply of new vehicles hitting …

If the pandemic has taught us anything over the past two years, it’s that Australians have embraced online shopping wholeheartedly. It should come as no surprise then that Australian car …

In 2021, just over one million new vehicles were sold in Australia with SUVs and light commercial vehicles continuing to dominate the market. Research has repeatably shown that women influence …

Women are more likely to purchase a new car on-line than men for a variety of reasons; pressure from pushy sales people and time saving being at the top of …

The pilot project “Porsche@CityLife” is located within the CityLife Shopping District, in the heart of Milan, and designed to offer visitors a unique and inspiring digital brand experience. “Porsche@CityLife” is …

Thanks to the Internet, consumers are more informed than ever before about their car purchase, spending on average six weeks researching before ever setting foot in the dealership or going …