As the clocks rang out signifying the start of 2026, a new beginning and a quiet statement of intention beheld the official launch of Fjord Foxes, the first all-women supercar+ owners’ club in Scandinavia.
Abiosè Haara is an apex-frontier post contemporary artist. She conceived the supercar club through her multifaceted work that reflects a lifelong interest in the intersection of culture, philosophy, wellness and automotive design. Fjord Foxes grew out of a personal desire to create a space where exceptional women could gather with depth, discretion and meaning — presence over noise. It is not simply a car club — it is an artist’s salon, a wellness sanctuary and a pioneer zone. Ultimately, they are a living work of art.
“I couldn’t find a place I wanted to belong, so I built my own stage,” Abiosè First-Secretary, Founder and CEO of Fjord Foxes told Driven Women Magazine. Professionally speaking, Abiosè moves between several worlds. She’s a medical doctor by training, a practicing automotive fine artist, an entrepreneur and polymath married mum of two. Since 2021 Abiosè has been mentored by the CEO of Sotheby’s, and she’s part of an international, women-led network where 6 and 7-figure plus high-level cultural and business collaborations regularly take place.
For years Abiosè followed female supercar clubs around the world, particularly the Arabian Gazelles, who are based in Dubai. Abiosè kept thinking how much she wished something similar existed in Scandinavia, But self-doubt held her back and Abiosè can remember telling herself, “Who would take you seriously? Look at what you drive.”
Then, when the Arabian Gazelles expressed interest in her creating art for them, something shifted. It felt like a now-or-never moment for Abiosè and Fjord Foxes was born. The name came from wanting something that felt Nordic without trying to impress anyone.
“I wanted a name that truly reflected the Nordic spirit. Foxes exist throughout the Nordic countries — they are intelligent, adaptable, observant. And fjords felt obvious – deeply woven into our geography and identity, from Norway and Sweden to Finland, Denmark, Iceland and Greenland,” said Abiosè.
More importantly, the name reflects the region’s values. In the Nordics, they value modesty, equality and quiet confidence. Fjord Foxes is deliberately structured to honour those values: discreet, sophisticated and innovative. Their motto says it best, ‘Automotive is how we gather. Women are why we matter.’
Building a founding circle deliberately and organically, Abiosè is focusing on quality over volume as a founding principle for the club. At this stage they are focused on assembling a core group of exceptional women who truly embody the vision.
“I’m not interested in scale. I’m interested in depth. Fjord Foxes will remain a small, curated community by design with sophisticated positioning locally and globally” shared Abiosè. Being selective allows their members to be in a room where everyone raises the bar.
Although based in Scandinavia, Fjord Foxes will welcome women from all over the world. This invitation-only community, will have a formal application and alignment process. Discretion and integrity are central to its culture, and they are careful to protect the atmosphere they are creating. With regards to acquisition of the Abiosè’s artworks, this is also by invitation only.
An interest in automotive culture in the traditional sense is not a prerequisite to become a member of Fjord Foxes. Many women experience cars very differently than men, and that perspective is something actively valued and used to the Foxes’ advantage. It is and isn’t a status club, yes both — it is an artist’s salon, a wellness sanctuary and a pioneer zone.
Beyond that, they are creating a space where accomplished women can engage in meaningful conversation at the intersection of culture, philosophy, wellness and innovation. Curated experiences will be hosted and they will offer daily personal development practices, and design encounters that nourish both intellect and nervous system. At its heart, Fjord Foxes exists to cultivate deep personal wellness and graceful positioning, both locally and globally.
“I built Fjord Foxes with global impact in mind, inspired by heritage houses like Cartier — institutions that combine culture, craftsmanship and longevity. Personally, I’m particularly drawn to the UN Sustainable Development Goals relating to health, education and wellbeing, and these values subtly inform how the club evolves,” said Abiosè.
Every Fox will begin their journey within the club with a personalised one-to-one core VIP onboarding experience. Each member receives a bespoke automotive art commission created by Abiosè, capturing their essence at the intersection of drive, femininity and landscape. This art becomes both a private legacy piece and a symbolic beginning.
Fjord Foxes will provide personal practice content rooted in yoga, fitness, healthspan consulting and nervous-system regulation, helping members to build resilient bodies and sustainable wellbeing in this frontier zone. They will also host intimate retreats for small groups, combining curated drives with private chefs and staff, discreet locations, wellness practices and philosophical conversation. These multiday experiences will take place across Scandinavia and beyond.
Finally, they will host larger drives and rallies for the full community. Across all formats, the principle is the same: substance matters more than scale, and the women matter the most.
The unprecedented work of art that this club is, means that there is a particular kind of woman who resonates with this vision — autonomous, intellectually restless, quietly powerful, and watching them recognise each other across disciplines is extraordinary for Abiosè. The luxury here, as part of Fjord Foxes, is being in a room where women don’t have to explain themselves.
“I also love weaving my art into the club. I hide a fox in many canvas paintings. The works explore drive, fertility and the feminine — I want viewers to experience lusciousness and motion at once. I create to extend the light of biological consciousness with our presence. Fjord Foxes became, in many ways, my own modern artist’s salon,” concluded Abiosè.
Fjord Foxes is intentionally small, intimate and curated by nature and if you are a woman reading this and feel that Fjord Foxes resonates deeply with who you are becoming, they would love to meet you. Find them at www.fjordfoxes.com
Photographs Supplied.