Australian beauty brand MECCA MAX is once going full-throttle at the Formula 1 QATAR Airways Australian Grand Prix 2026, marking its third consecutive year trackside. In celebration MECCA MAX have also released a limited-edition eye makeup value set.
In recent years, the Australian Grand Prix has consistently recorded some of the highest female attendances figures on the global Formula 1 calendar, with 46% of attendees in 2025 being female. One thing that makes Melbourne’s race unique is its ability to connect with fans beyond the track.
“Partnering with MECCA MAX, a Melbourne born and female-founded brand, feels especially meaningful and showcases the exciting direction motorsport is heading. The Formula 1 Australian Grand Prix is more than just a race; it’s a celebration of sport, fashion, art, entertainment, and everything else that makes our city so great,” said Emma Pinwill, Australian Grand Prix Corporation Chief Commercial Officer.
With demand accelerating each season, MECCA MAX is returning bigger and bolder, expanding its signature ‘Beauty Pit Stop’ and unveiling fast-paced beauty that turns heads. This year’s MECCA MAX ‘Beauty Pit Stop’ is fully tuned and ready to roll, a trackside beauty garage designed for quick turnarounds and high-impact glam. Fans can make a pit stop for complimentary express eye services using the Zoom franchise’s high-performance formulas, built to endure all 58 laps.
Plus, for the first time, an extended MECCA MAX range will be available for sale trackside along with a winning line-up of limited-edition gifts. The set heroes the exclusive Zoom Zip Liner in shade Motor Oil — an auto-inspired purple-blue duo shimmer — paired with three eye bestsellers:
- Zoom Shadow Stick in Pewter designed for quick applications, this smooth shadow stick can go with you anywhere and achieve an eye look in seconds.
- Zoom Liner in Graphite a satisfyingly smooth, ultra-precise, and super blendable yet long wearing eyeliner.
- Wink Ink Super Mascara the ultimate day to date night mascara, flake-free and intensely pigmented for MAX length and volume.
Anchoring the partnership is the Ready Set Zoom! limited edition eye makeup value set, created exclusively to celebrate the Formula 1 QATAR Airways Australian Grand Prix 2026. All items packaged in an exclusive co-branded Albert Park Circuit x MECCA MAX chrome cosmetic bag. Retailing for $58 AUD (valued at $83) and available now exclusively in store at MECCA and on mecca.com (Australia only).
“We’re thrilled to be back trackside for our third year at the Formula 1 Qatar Airways Australian Grand Prix 2026 — bigger, bolder, and with even more beauty for fans to experience. With the largest share of female fans at any F1 race in the world, Melbourne continues to lead the way, and we’re proud to celebrate the growing presence of women in motorsport, and to back their influence in the sport. We’ll champion those fans with high-performance products, fast-paced artistry, and our most ambitious activation yet,” said Alexandra Bokeyar, MECCA Maginations’ General Manager.
Launched in 2017, MECCA MAX celebrates experimentation, personalisation and self-expression with high-performing, never-boring makeup and skincare products. Inspired by our in-the-know artistry team and customers, we took our beauty obsession and bottled it. Now one of Australia’s fastest-growing and trend-setting beauty brands, MECCA MAX is committed to offering products that are inclusive, approachable, and always vegan and cruelty-free. MECCA MAX is part of MECCA-Maginations, the brand incubator supporting all of MECCA’s owned brands.
Catch the MECCA MAX Beauty Pit Stop Station in a prime trackside location in the Melbourne Junction precinct, open to fans of all ticket types. Expect fast-paced glam and full-throttle fun throughout the Formula 1 QATAR Airways Australian Grand Prix 2026, held from March 5-8, 2026 at Albert Park in Melbourne. Limited tickets are still available, visit the Australian Grand Prix website for details.
Photographs Supplied.