A Lamborghini that can comfortably fit a family of four with a boot large enough for the grocery shopping and a pram was always going to attract more women to the brand. Since its launch back in 2018 in Australia that has certainly been the case, with Australia being the largest market in Oceania for Urus sales direct to women.
Amidst the industrial heritage of Sydney on Cockatoo Island and surrounded by some amazing bulls from the past and present the launch of the next evolution of the Urus was held. This bull has the power of two hearts beating as one under the bonnet because the Urus SE is a PHEV or Plug-in Hybrid Electric Vehicle and this revolutionary Super SUV that embodies Lamborghini’s commitment to innovation, sustainability and its iconic DNA of performance and luxury.
The Urus SE builds on the Urus S in terms of comfort, performance, efficiency, emissions and driving pleasure. Thanks to its “two hearts”, thermal and electric, the torque and power values are the highest ever, giving the SE a unique place in its category.
“I am pleased to present the most powerful version of Lamborghini’s Super SUV in Australia. The Urus SE offers unparalleled driving experience with its plug-in hybrid system. Since the debut of The Urus, it has firmly established itself as Lamborghini’s global best seller, and I am confident that the Urus SE will continue to be a success in Oceania,” said Francesco Scardaoni, Region Director of Automobili Lamborghini Asia Pacific.
The twin-turbo 4.0 litre V8 engine has been re-engineered to work in optimal synergy with the electric powertrain. It develops 456 kW power and 800 Nm of driving torque from the combustion unit combined with an electric powertrain delivering 141 kW and 483 Nm of torque. The system develops a total power output of 588 kW at 6,000 rpm and a total torque of 950 Nm already available at 1750 rpm and up to 5750 rpm, ensuring best-in-class performance from every angle. The claimed combined fuel consumption figure is an unrealistic 2.08l/100km like all figures quoted for PHEVs.
A 25.9-kWh lithium-ion battery is situated below the load floor and above the electronically-controlled rear differential. The permanent-magnet synchronous electric motor located inside the 8-speed automatic transmission can act as a boost for the V8 combustion engine but also as a traction element, making the Urus SE a 100% electric 4WD vehicle capable of traveling more than 60 km in EV mode reaching a maximum speed of over 130 km/h.
The Urus SE sprints from 0 to 100 km/h in just 3.4 seconds (Urus S: 3.5) and from 0 to 200 km/h in just 11.2 seconds (Urus S: 12.5), reaching a top speed of 312 km/h (Urus S: 305 km/h). These figures make the SE the most powerful Urus ever and the fastest production car in the segment, setting a new benchmark in the Super SUV category.
Thanks to the introduction of the hybrid powertrain, the six Urus driving modes are combined with four new Electric Performance Strategies, for a total of eleven options. The Strada, Sport, and Corsa modes (for road and track use), and the Neve, Sabbia, and Terra modes (for surfaces with a different grip than asphalt) are now accompanied by the EV Drive, Hybrid, Performance, and Recharge options.
Hybrid, which can be selected when driving in Strada mode, provides the maximum efficiency and comfort along with optimal balance between combustion engine and the electric motor, and is therefore the most versatile option for everyday driving. Recharge, which can be selected in Strada, Sport, Corsa and Neve modes, recharges up to 80% of the battery while maintaining optimal performance. The Performance option is the experience for those who want to appreciate the full potential of the Urus SE not only in Strada, Sport and Corsa modes but also in Sabbia and Terra, highlighting the dynamic qualities of the Super SUV even beyond the asphalt.
Depending on the driving mode selected, the vehicle’s air springs adjust for ground clearance, with travel ranging from 15 mm in Corsa up to 75 mm when the lifting system is activated. The parameters that adjust steering, drivability and the sound of the twin-turbo V8 are also variable, reflected in the “personality” of the Urus SE.
The cabin has been updated to highlight Lamborghini’s signature “feel like a pilot” design DNA, featuring new solutions throughout the front section of the dashboard and accentuating the lightweight feeling already introduced on the Revuelto. A larger screen, now 12.3 inches, is even more intuitive to use with updated graphics, consistent with that of the Revuelto. The Lamborghini Centro Stile designers also directed their design focus on the air vents; the anodized Aluminium trim elements with the unmistakable Y shape; and the new panel, seat, and dashboard coverings. The mechanical pushbutton panel gives a more tactile feel.
The Urus SE offers a range of customisation options that is unrivalled in its category. The colour range has been expanded, with more than 100 bodywork options now available, including two new colours offered at launch: Arancio Egon (orange), in combination with an interior in Arancio Apodis (orange), and Bianco Sapphirus (white) with interior in Terra Kedros (terracotta).The interior options include an array of 47 colour combinations and four types of embroidery (Q-citura stitching), with the additional potential offered via the Ad Personam program, which enables owners to make their Urus SE a true one-of-a-kind.
For the first nine months of 2024 Automobili Lamborghini achieved a record number of new vehicle sales, 8,411 units, up by 8.6% compared to the same time last year and sales are expected to once again exceed 10,000 units for the year. In Australia sales are up by over 25% compared to the same time last as at the end of October. Urus sales have made just under half of those with 101 super SUVs being delivered so far in 2024.
Order books for the Urus SE are filled for 2025 already, so there will be a wait if you want one in your life. The 2025 Lamborghini Urus SE will be priced from $457,834 excluding on roads, and first deliveries are expected to arrive in Australia in Q2 of next year. You can configure your Urus SE online or visit your Lamborghini dealership for more information.
Photographs by Driven Women Magazine.