Segway-Ninebot, one of the world’s leading manufacturers of micro-mobility solutions, has revealed their new e-Motorbike range with three models coming to Australia. Segway-Ninebot is leading the electric evolution in transportation and innovation whilst putting the fun back into the ride.
The Segway-Ninebot e-Motorbike range consists of the flagship E300SE, the E125S and the E110S. This range will bring to the Australian commuter a high-quality, high-tech and eco-friendly solution to their commute. The Segway-Ninebot range makes the transition to an electric motorbike simple, offering the latest in smart connectivity with Segway-Ninebot app integration, state-of-the-art motor design and safety features along with Smart Battery Management.
On the sidelines of the Australian launch overlooking the beautiful Sydney Harbour we spoke to Jade Tang, Head of Marketing, Segway -Ninebot. Ms Tang’s journey in tech started with smartphones and expanded to smartwatches, earbuds, and laptops. Now, she is thrilled to be focusing on new modes of transportation with Segway products. In her current role as the Head of Marketing for Segway Australia, Ms Tang oversees all marketing activities for Segway-Ninebot, driving brand growth through innovative strategies and ensuring that their cutting-edge products reach and benefit their customers.
“Introducing the latest technology and helping people adopt these innovations to improve their lives has always given me a profound sense of achievement,” Ms Tang told Driven Women Magazine.
Notable projects for Ms tang this year included organising the Roborock 2024 New Products launch event in Cairns, planning the Segway electric motorbike launch in the Australian market, and preparing for the grand opening of the Segway flagship store at Robina Shopping Centre in early August. This diverse experience has equipped her with a comprehensive understanding of the consumer tech landscape and a passion for driving innovation and adoption of new technologies.
These recent highlights included two major launch events for different brands within three months of returning from maternity leave. Both products received extensive media and consumer response, significantly boosting brand awareness and leading to a substantial increase in sales.
“My journey into my current role with Segway was driven by a long-standing passion for consumer technology and a desire to continuously push the boundaries of innovation. Throughout my career, I’ve always been fascinated by how advanced technologies can transform everyday lives and improve efficiency, convenience, and overall quality of life.
Working with smartphones, smartwatches, earbuds, and laptops provided me with a solid foundation in understanding consumer needs and the importance of effective marketing in tech adoption. The opportunity to transition into a new and exciting segment of technology—personal transportation solutions—was a natural next step.
When the opportunity arose as the Head of Marketing for Segway-Ninebot in Australia, I saw it as a chance to leverage my experience in a new and dynamic field. Segway’s innovative products and vision for the future of transportation resonated with my own professional goals. I was excited by the challenge of introducing these cutting-edge solutions to the Australian market and helping consumers see the benefits of integrating them into their lives.
It’s a perfect blend of my passion for technology and my commitment to driving successful marketing initiatives,” said Ms Tang.
Segway’s commitment to innovation and its vision for the future of transportation are two of the aspects that Ms Tang likes most about working for the company. Segway is at the forefront of developing advanced personal mobility solutions, which aligns perfectly with her passion for introducing cutting-edge technology to consumers. The opportunity to be part of a team that is transforming how people move and interact with their environment is incredibly inspiring for Ms Tang.
Additionally, the diverse range of products and the continuous evolution in technology keeps the work exciting and challenging for her. Every project, whether it’s the launch of a new electric motorbike or the opening of a flagship store, presents Ms tang the unique opportunities to think creatively and strategically.
“The collaborative environment at Segway fosters a strong sense of teamwork and innovation. Being surrounded by talented professionals who share a common goal of improving lives through technology is highly motivating. I also appreciate the company’s emphasis on sustainability and making a positive impact on the world, which adds a deeper sense of purpose to our work.
Overall, working for Segway allows me to combine my expertise in marketing with my enthusiasm for technological advancements, making each day both fulfilling and exciting,” explained Ms Tang.
The consumer tech industry is incredibly dynamic, with rapid advancements and frequent product launches. Keeping up with the latest trends and ensuring that marketing strategies are aligned with new technologies can be challenging. However, this has also been an exciting aspect of Ms Tang’s career, pushing her to remain innovative and continuously learn.
The tech industry is highly competitive, with numerous brands vying for consumer attention. Differentiating our products and creating compelling marketing campaigns that stand out has required creativity, strategic planning, and a deep understanding of consumer behavior. One important area for consumers is the sustainability of products they are purchasing.
“I’m particularly excited about our most recent launch of the Segway-Ninebot e-Motorbike range. Segway-Ninebot has always provided innovative transport solutions to customers and the new e-Motorbike range is another example of high-quality, high-tech and an eco-friendly solution to Australian’s commute. With the rise in popularity of electric vehicles, I’m thrilled that we’ve brought this range to the Australian market, we’re hoping this range makes the switch to electric as easy as possible for more people,” said Ms Tang.
As of March 10, 2024, Segway-Ninebot’s customers have driven more than 16,323,694,960 kilometers globally, reducing carbon emissions by 786,802,097 kilograms, which is equivalent to planting 43,955,424 trees (this part of the data only includes the retail side of the product, excluding the sharing business for the time being). The total percentage of environmentally friendly materials used in the packaging of electric two-wheelers products has reached 99.95%.
At the recent launch Segway-Ninebot revealed the Segway E300SE, E125S and E110S into the Australian market. The E300SE e-Motorbike offers a smooth, comfortable, driving experience perfect for commuting in all urban terrain. Equipped with a 10kW power motor, the E300SE reaches a max speed of 105km/h, accelerating from 0-50km/h in 2.9 seconds and has a range of 130km, under certain conditions. Also thanks to the innovative RideyGo smart functions riders can remotely turn their E300SE on and off, lock and unlock, track and analyse vehicle performance through the Segway-Ninebot app.
The E300SE is equipped with two 2000WH removable batteries and can support an additional third battery to increase the range by up to 50%. Charging time is 4.5hrs to 80% and 5.5hr to 100%. State-of-the-art safety features including dual-channel ABS and EABS (Electronic Assisted Braking System) ensures grip remains at its best under heavy and emergency braking. Thanks to assist features including cruise control, hill hold control slope park, assist pushing and one-touch reverse, the commute has never been easier.
The E125S and E110S are designed for the urban explorer. The dual removable battery, E125S is equipped with a 3.5kW power motor reaching a maximum speed of 45km/h and with a range of 108km. E125S charging time is 2.4hrs to 80% and 4hr to 100%. The single removable battery, E110S is equipped with a 1.8kW power motor with a range of 57km. E110S charging time is 3hrs to 80% and 4hr to 100%.
Commuters will enjoy a comfortable ride with extra-large and extended seat cushions perfect for two and a large storage seat bucket. With dual-channel braking combined with EABS (Electronic Assisted Braking System) and Smart Connectivity features accessed through the Segway-Ninebot app, riders have access to real time information, such as GPS positioning, how much range is left and Airlock which means commuters no longer need to use a key to start their ride.
Segway-Ninebot’s has been a leader in transportation for many years now, and the move into the electric vehicle category with our three e-Motorbikes aims to make commuting easier, more economical and enjoyable for our customers.
“With this range we aim to have something for everyone, the E300SE with the max speed of 105km/h and a range of 130km is suitable for all urban terrain, while the E125S and E110S are perfect for the everyday ride with max speeds of 45km/h and 57km/h respectively. For those considering the switch to an e-Motorbike, the range makes it an easy transition with smart connectivity, state-of-the-art motor design and safety features along with Smart Battery Management to ensure riders are always aware of the range left,” concluded Ms Tang.
Segway-Ninebot’s new e-Motorbike range is available to test ride and order now. The introductory offer pricing for the flagship E300SE is $8,990, E125S is $6,990 and E110S is $4,990, all pricing is ride away and includes on-road costs. All three e-Motorbikes are learner and provisional rider approved. More information is available at au.segway.com
A selection of Segway-Ninebot’s e-Motorbike range are available to test ride at these premium dealer locations. Contact your preferred dealer directly for more information:
New South Wales:
- Segway- Ninebot, Parramatta
- Cyclecraft, Bondi
- Scooteria, Stanmore
- Scooter Central, Brookvale
- MotoCity, Wollongong
- Central Coast Motorcycles, West Gosford
Victoria:
- Moto Sparta, Fiztroy North
South Australia:
- Scootaround, Fulham
- Chargd Electric Motion, Campbelltown
Queensland:
- Segway-Ninebot, Robina
- Segway-Ninebot, Townsville
- e-move bikes, Noosaville
- iScoot, Underwood
Western Australia:
- Ace Scooters, Balcatta
- Scooter Shop, Freemantle
Australian Capital Territory:
- Motorini, Phillip
Photographs by Driven Women Magazine.