Genesis Motors Australia has unveiled its Test Drive Centre concept, with the opening of the first Genesis Test Drive Centre in metropolitan Sydney.
Envisaged to complement the flagship Genesis Studio in Pitt Street Mall, the Genesis Test Drive Centre is located in the thriving automotive retail heart of Parramatta, providing a quick and convenient way to experience Genesis vehicles on the road.
The minimalist, pop-up-style Genesis Test Drive Centre at 10 Marion Street Parramatta showcases the latest range of Genesis models, including the much anticipated GV80 SUV, which is poised to launch in Australia this year.
Additionally, the Genesis Test Drive Centre provides a convenient location for the sale and trade-in of pre-owned and former company fleet Genesis vehicles – processes which are not currently practical at the flagship CBD location.
CBD Studio locations allow customers to explore the Genesis brand in the course of their daily life. For customers who wish to visit a physical location, metro Test Drive Centres offer additional accessibility and more dynamic test drive environments. Test drive bookings that are brought to your home or office, together with an online sales process, complete the offering. This model allows customers to interact with Genesis in the most convenient way for them.
The expansion of the Genesis retail footprint comes little more than a year after the launch of the brand in Australia, and the momentum will continue with the opening of the new Genesis Studio Melbourne later this year, with the Brisbane Studio to follow in 2021.
An additional metropolitan Sydney Test Drive Centre, at Genesis Motors Australia’s Macquarie Park headquarters, is also planned to open in the coming months.
“The addition of our first Genesis Test Drive Centre introduces a new way for our customers to experience the range of Genesis vehicles, and complements our flagship Genesis Studio,” Jun Heo, CEO Genesis Motors Australia said.
“The Genesis Test Drive Centre concept gives our customers even more choice in the way they can experience, purchase and own their new Genesis, in line with our focus on delivering unprecedented luxury.
“Going forward, it is our intention to continue with flagship Genesis Studios, supported by satellite metro Test Drive Centres,” he said.
Genesis Motors arrived with the aim of redefining the luxury car purchase with an effortless ownership experience built around the Genesis-To-You concierge service.
Genesis-To-You continues to give customers the unprecedented luxury of at-home test-drives, new Genesis deliveries, and a concierge service for maintenance, including the drop-off of a courtesy car.
In addition, Genesis Motors Australia offers customers a full online purchase experience, from browsing the range, to configuring their choice of colour and options, and completing their purchase with the confidence of industry-first, no-haggle pricing, and an all-inclusive ownership experience for five years.
Genesis Motors are really taking the stress out of new car buying with these initiatives and with the arrival of their first SUV in the Australian market, the GV80, there is a lot to look forward to for the brand.
Photographs by Genesis Motors Australia.