WHEEL SISTERS is a lifestyle fashion label and a platform for women in motorsport, or diehard bike and car fans founded by Austrian lady startup, Monika Graber.
“Our fashion-line is aimed at all the female race drivers, mechanics, car fans and bike freaks. We want to give these women the chance to show off their love for cars and bikes”, said Monika Graber, founder and creative mind of the label.
The collection includes t-shirts, hoodies and zip-vests with original designs and statements about #girlpower. Around the collection a whole European wide community is building up, representing the lifestyle of the label.
“It was not until too long ago that motorsport was dominated by men, luckily this has changed. Our “WHEEL SISTERS” show, that the strong female gender took over motorsport long time ago. They battle successfully against men while going their own ways. This is what we call #girlpower and that’s exactly what we try to transport through our fashion”, Graber explains.
Next to their fashion line, Monika has created an online blog, where you can continuously find new interviews and news about their members as well as talks with well-known female motorsport stars.
“That’s the greatest. In the blog we talk about very personal stories, the way to success and the hard way back after an injury”, Graber explains further.
This blog should inspire other women and girls who might want to get into motorsport. WHEEL SISTERS wants to show the many ways in which women enjoy their passion and create a community of like-minded people. Find more info at www.wheel-sisters.at
Photographs by Monika Graber.