In March this year Driven Women Magazine took a huge step forward in its distribution by going live on the Eurostar Digital Library. And this week Issue Four was uploaded and we were able to get the viewing figures for Issue Three for the first time.
“We are so excited that for the period of May-July 2019 DWM had 25% more average page views and almost 75% more unique views than CEO Magazine,” said Helen the Founder and Editor of Driven Women Magazine.
Driven Women Magazine is the only motoring magazine apart from TopGear that is currently available on the Eurostar Digital Library. Eurostar business passengers can access the Library in the Business Lounges and all Eurostar passengers can access the library once on board the train free of charge.
Eurostar had 20.68 million passengers in 2017 with around a 10% increase in 2018. Business passengers make up 15-20% of all passengers and their numbers increased by around 20% in 2018.
“It was the uniqueness of DWM that caught the eye of Dawson Media Direct, the company who have made is possible for our magazine to be seen on such a large stage,” said Helen.
Helen has always wanted DWM to be a print magazine and with the help of Dawson Media Direct she hopes to make this happen.
“Dawson Media Direct have secured DWM print distribution at the Business Class lounges in Hong Kong and Singapore airports and also in the Eurostar Business Class lounges,” added Helen.
In addition to this there is also pre-approval subject to seeing a final copy of the magazine for Business Class lounges in Australia, China and Dubai.
“The only thing holding us back is money, so if there are companies looking for a unique way to advertise to potential female buyers in the automotive and luxury segment, then let’s chat!” said Helen with a beaming smile on her face.
Planning is currently underway for Issue Five of DWM and it has a ‘Grassroots motoring and motorsport’ theme. Once again the articles are being written by women from around the world and we can’t wait to bring this issue to life.
Happy and safe driving to all our readers!