Bentley is delighted to announce the renewal of its long-standing partnership with Breitling, which will see a new generation of watches which combine purpose with style, dedicated to everyday elegance. In 2003 Breitling became the first watchmaker entrusted to design an onboard clock for Bentley’s flagship model, the Continental GT. The photo above is of a Breitling clock with a black mother of pearl face in the Bentley Bentayga I drove recently.
Breitling has long been known for its robust “instruments for professionals,” but has also created elegant, luxurious watches that appeal to an even broader demographic base, including a beautiful range for women. As Breitling and Bentley explore the possibilities offered by their renewed partnership, these two iconic brands look forward to sharing great new products with old friends and introducing themselves to discerning men and women all over the world.
“The long-standing collaboration between Bentley and Breitling is a shining example of how, when two like-minded brands work together in an authentic way, the performance of both is enhanced,” said Adrian Hallmark who was Bentley’s Board Member for Sales and Marketing when his brand signed the agreement with Breitling, and is now the Chairman and Chief Executive of Bentley Motors.
The partnership will see Breitling integrating special Bentley editions into its core product offering rather than in a separate Breitling for Bentley collection. The first of these extraordinary watches is the Premier B01 Chronograph 42 Bentley British Racing Green. Powered by Breitling’s flagship Manufacture Caliber 01 in-house mechanical movement, which is visible through a unique transparent caseback with a metalised Bentley logo, the watch has an impressive 70-hour power reserve.
When Bentley Motors celebrates its centenary next year, Breitling will launch a dedicated limited-edition timepiece to celebrate 100 years of luxury motoring excellence.
“Bentley and Breitling share so many values. Both companies are known for quality, performance, and design excellence, and both can build on powerful historical legacies. It’s an ideal partnership, and, after more than 15 years, it is a pleasure to add another chapter to it,” said Georges Kern Breitling CEO.
Breitling’s association with motoring has a long history. Its onboard chronograph, launched for aviation in 1931, was also designed for use on automobile dashboards.
Further, there is a personal connection between Bentley and Breitling that can be traced back some 70 years. Willy Breitling, the visionary inventor of the second chronograph pusher and the grandson of founder Léon Breitling, was a devoted Bentley fan. From the late 1940s, the flamboyant watchmaker was a familiar sight on the roads between Geneva and La Chaux-de-Fonds at the wheel of one of his many Bentleys.